Finchitua is an edgy, modern streetwear brand featuring designs inspired by tribal Ethiopia.
The label’s name derives from the Ethiopian word ‘finchit’ which means ‘the girl with a gap between her teeth’ - like the label itself, a ‘finchit’ is unique, distinctly African and considered a mark of beauty for the bearer.
We offer three main lines:
AfroRetro is an African infused denim streetwear collection. This tribal brand clothing line includes one-of-a-kind jackets, décolletage shirts, and asymmetrical tees for women and men. The line is popular with dynamic, young, urbanists who love fashion.
Little Black Dress
LBD by Finchitua is an ultra-sophisticated collection of Little Black Dresses. The line refashions classic LBDs from the 1900’s to present day with an unmistakable Finchitua twist. The collection is perfect for the office, cocktail parties and evening wear.
Bahilawi is a white cotton collection influenced by traditional Ethiopian clothes. The range includes boho style short and long dresses and bisht with Ethiopian embroidery. Bahilawi is great for a hippie chic look, or as a modest cover up.
Signature is a premium made-to-order collection of gowns and dresses. It’s ideal for that special occasion like a ballroom dance and gala dinner. The line is popular with discerning style savvy women who aim to dress and impress.
Dubai-based Ethiopian designer Feiruza Mudessir is causing quite a stir in the Middle East's fashion scene with her label Finchitua, which in Ethiopian means, “the girl with a gap between her teeth.” In Africa a finchit is considered to be a mark of considerable beauty. Feiruza's unique style blends traditional Ethiopian fabrics with a distinctive modern flair, resulting in refreshing pieces aimed at style-savvy women looking for an edgy look.
This old-meets-new world style standpoint positions Feiruza as a fast-rising design thought leader in the region. She is a selected member of the VIP Color Forecast Panel 2016-2017 for Al Jazeera Paints Company and VIP Color Forecast Panel 2018-2019 for Asian Paints Berger. Her collections graced The Westin Dubai Hotel grand store opening in 2019. As a shortlisted nominee for the prestigious Fashion Scout London, she was one of the only four designers invited to showcase their work in front of the Dubai Design & Fashion Council.
Born in Ethiopia, the daughter of former tailor got her first taste of design and fashion as a child experimenting with natural materials like wicker and dried flowers which she would decorate with colored paints. At a young age, Feiruza discovered her curiosity to mix the traditional with contemporary and this has become the trademark of her designs today.
After spending a few years of her high school life in India, Feiruza moved to Dubai to pursue a diploma in Fashion Design from Edexel University UK Under CEE “Centre for Executive Education” in Knowledge Village from where she graduated in the class of ’07. Here she further developed her passion and craft, before moving on to manage several luxury fashion stores.
Speaking about where she draws her inspiration from, Feiruza says, "My designs are inspired by the cultures I've been exposed to. You will find not only Ethiopian flavors but also design elements from India and Dubai. This gives my pieces a fresh twist and stylish look that’s easy to wear and perfectly tailored to women who love to dress up.”
Currently, Feiruza is focusing on the much-awaited AfroRetro collection for Finchitua. Her latest pieces include modestwear design pieces such as the abaya-style kurta, the Bahilawi Collection and the embroidered white cotton collection inspired by traditional Ethiopian culture.
Whether it’s trendy strapless tube dresses made from woven Habesha fabrics with clever tribal detailing or her imaginative use of feminine accents in lace and asymmetrical cuts, Feiruza’s designs are one of a kind. If you’re off to a night out in town, an elegant dinner or a high-powered business meeting, there’s always a Finchitua original that’s sure to suit the occasion and turn heads.
Fashion shouldn’t be just about the label you’re wearing but also how you feel when you are wearing it. When you slip into one of Feiruza’s creations, you can almost hear the rhythms of Africa, the beats of India and the vibrancy of Dubai – this distinctive and colorful mélange is just what Finchitua is about.